You understand asset management, you like it, and you see the value it can bring to your organization. So why can’t you articulate it to leadership, and why can’t you get the momentum needed to make it happen? This presentation is the story of a real journey, by a real company—with all the ups, downs, and circuitous paths it has taken. We’ll explore how we created buy-in; had to readjust as the business is undergoing significant changes; are working to create the alignment that asset management calls for between corporate strategy and daily operational activities; and are working to continue to drive forward our journey to asset management. We’re sharing this story to help others find their path forward and to open the dialogue with other organizations on similar journeys so we might learn from one another.