C4A – Making Correct Strategic Business Decisions

August 16, 2019 @ 10:00 am – 11:00 am


By Dr. Bart Basi


Presentation will begin with an understanding of the relationship between an investment (balance sheet) and the operating financial statement (profit and Loss). This concept is then followed up with a presentation of the key elements relating to all business decisions.

The presentation will cover a proper definition of the key objectives of the business that the participants wish to accomplish. Usually this involves not just making money, but expansion of the business, knowing the customers as well as the competitors in the industry, and providing both products and services that the customer base wants and needs (sometime the company will actually create the need for the customer base.) Thus the presentation will cover not just the funds aspects of any decisions, but the inventory and physical constraints required to meet the objectives.

In addition, the manpower as well as a determination of the upside and the downside of all business decisions will be presented and discussed in real terms so there is no misunderstanding on the part of the participants as to the elements and procedures necessary for them to understand in order to make proper business decisions.

Examples of both good decisions and bad decisions made by actual companies will be used throughout the presentation so as to allow the participants actual, real life examples of what to consider and what they should not consider.

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